The effects on sales when franchising a hotel [electronic resource] / Vito Curalli.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Branding and product specialization in hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s): Branding (Marketing) | HotelsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Brand benefits for the franchisee -- Brand benefits for the customer -- Brand benefits for the sales department -- National sales -- National marketing -- Local marketing -- Partnerships -- Technology tools for sales -- Media -- Multiple brands -- Why franchise?
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Mode of access: World Wide Web.