From mass to my [electronic resource] / Tony Chapman.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Experiential marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s): Brand choice | Branding (Marketing)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Attention, the oxygen of communication -- Shouting with media -- The media becomes a dominant part in life -- Market saturation -- Why buying value is now viewed as buying smart -- The consumers are in control of media -- The paradox of choice -- Consumers want personalization and experiences -- Trading up to iconic brands -- Trading down to brands or retailers on sale -- Decisions are made in your stores -- Generation facebook -- Know your consumer -- The power of insights -- The intersection points -- To think, act and market like a fashion brand -- The process begins by creating a story.
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Mode of access: World Wide Web.