Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.
Material type: TextEdition: Third editionDescription: xxv,400 pages : illustrations ; 26 cmISBN: 9781138789821 (hardback); 9781138789838 (paperback)Subject(s): Customer relations -- Management | BUSINESS & ECONOMICS / Customer Relations | BUSINESS & ECONOMICS / Consumer Behavior | BUSINESS & ECONOMICS / Marketing / GeneralLOC classification: HF5415.5 | .B875 2015Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | TUM Main Campus | HF 5415.5 .B875 2015 (Browse shelf) | Available | 026251 |
Includes bibliographical references and index.