Conversion rate optimisation [electronic resource] / John Newton.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Other title: Conversion rate optimizationSubject(s): Amazon.com (Firm) | Electronic commerce | Internet marketing -- Case studies | Teleshopping | Web sites -- DesignOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The CRO process -- Research and data analysis -- What can influence or stop a conversion -- CRO tests -- Building tools -- Comparing CRO -- Amazon Prime case study.
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Mode of access: World Wide Web.