Newton, John,
Conversion rate optimisation [electronic resource] / Conversion rate optimization John Newton. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The CRO process -- Research and data analysis -- What can influence or stop a conversion -- CRO tests -- Building tools -- Comparing CRO -- Amazon Prime case study.
Access restricted to subscribers.
Mode of access: World Wide Web.
5227 Henry Stewart Talks
Amazon.com (Firm)
Electronic commerce.
Internet marketing--Case studies.
Teleshopping.
Web sites--Design.
Conversion rate optimisation [electronic resource] / Conversion rate optimization John Newton. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The CRO process -- Research and data analysis -- What can influence or stop a conversion -- CRO tests -- Building tools -- Comparing CRO -- Amazon Prime case study.
Access restricted to subscribers.
Mode of access: World Wide Web.
5227 Henry Stewart Talks
Amazon.com (Firm)
Electronic commerce.
Internet marketing--Case studies.
Teleshopping.
Web sites--Design.