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21.
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How To Advertise ; What Works, What Doesn'T - And Why by Maas, Jane. Edition: 0Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: United Kingdom Kogan Page Ltd 2003Availability: Items available for loan: TUM Main CampusCall number: HF 5823.R665 2003 (1).
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22.
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The Art Of Writing Advertising by Gribbin, George. Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Availability: Items available for loan: TUM Main CampusCall number: HF 5825.H5 2003 (1).
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23.
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Advertising And Promotion: Communicating Brands by . Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Sage Publications 2005Availability: Items available for loan: TUM Main CampusCall number: HF 5823.H185 2005 (1).
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24.
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Ogilvy On Advertising by . Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Prion Books 1983Availability: Items available for loan: TUM Main CampusCall number: HF 5823.O36 1983 (1).
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25.
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Confession Of An Advertising Man by . Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Southbank Publishing 2004Availability: Items available for loan: TUM Main CampusCall number: HF 5810.034A3 2004 (1).
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26.
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Advertising & Intergrated Brand Promotion by Chris Allen. Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Availability: Items available for loan: TUM Main CampusCall number: HF 5821.O34 2006 (1).
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27.
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Advertising Management by Myers, John G. Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: TUM Main CampusCall number: HF 5823.A13 1996 (4).
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28.
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29.
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Advertising Procedure by Karen Whitehill King. Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Availability: Items available for loan: TUM Main CampusCall number: HF 5823.K45 2008 (1).
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30.
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31.
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32.
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International advertising Realities and myths by Jones, John Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Sage Publications 2000Availability: Items available for loan: TUM Main CampusCall number: HF 5823 .I59 2000 (2).
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33.
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34.
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How to use advertising to build strong brands by Jones, John Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Londo Sage Publications 1999Availability: Items available for loan: TUM Main CampusCall number: HF 6161 .B4 H69 1999 (2).
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35.
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How advertising works The role of research by Jones, John Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Sage Publications 1998Availability: Items available for loan: TUM Main CampusCall number: HF 5823 .H58 1998 (2).
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36.
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37.
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T.V Commercials: How to make them by Cury , Ivan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Focal Press 2005Availability: Items available for loan: TUM Main CampusCall number: HF6146.C87 2005 (1).
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38.
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Essentials of Contemporary Advertising. by Arens, William F. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill Irwin, 2009 Availability: Items available for loan: TUM Main CampusCall number: HF 5821.A74 2009 (2).
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39.
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Contemporary Advertising. by Arens, William F. Edition: 12 th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw - Hill Irwin. Availability: Items available for loan: TUM Main CampusCall number: HF 5821 .A74 2009 (3).
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40.
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Advertising principles & practices by Moriarty, Sandra E. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. Pearson Prentice Hall c2009Availability: Items available for loan: TUM Main CampusCall number: HF5823 .W455 2009 (1).
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