Essentials of Contemporary Advertising.

By: Arens, William FMaterial type: TextTextPublisher: Boston: McGraw-Hill Irwin, 2009 Edition: 2nd edDescription: xxiv,558p.:col. ill.;28cmISBN: 9780071270571Subject(s): Advertising
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Item type Current location Call number Copy number Status Date due Barcode
Books Books TUM Main Campus
HF 5821.A74 2009 (Browse shelf) 30132 Available 034003
Books Books TUM Main Campus
HF 5821.A74 2009 (Browse shelf) 30133 Available 034004

Includes bibliographic references and indexes.

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