How can a local brand compete against international giants [electronic resource] : Jollibee or "Asia's McDonald's" / Nükhet Vardar.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (14 min.) : color, sound)Subject(s): Jollibee Foods Corporation | Advertising -- Philippines | Branding (Marketing) -- Philippines -- Case studies | Comparative advantage (International trade) | Competition, International | Fast food restaurants -- Philippines | International business enterprisesOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Rise of Jollibee in the Philippines -- Tony Tan's personality and management style -- Branding and targeting in Jollibee -- Internationalization Strategy of Jollibee -- International market entry strategies.
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Mode of access: World Wide Web.