Internationalization of national products [electronic resource] : Juan Valdez Café / Massiel C. Henríquez Parodi.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (8 min.) : color, sound)Subject(s): Juan Valdez Café | Brand name products -- Colombia | Coffee industry -- Colombia | International business enterprises -- Colombia -- Case studiesOnline resources: Click here to access online Summary: This case study examines the international expansion efforts of Juan Valdez, spreading a locally grown product around the world.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Colombian multinationals.
Title from title frames.
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This case study examines the international expansion efforts of Juan Valdez, spreading a locally grown product around the world.
Mode of access: World Wide Web.