Advertising principles & practices
Material type:
TextPublisher: Upper Saddle River, N.J. Pearson Prentice Hall c2009Edition: 8th edDescription: xlvi, 640 p. : ill. (chiefly col.) ; 29 cmISBN: 9780132224154Subject(s): Advertising
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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TUM Main Campus | HF5823 .W455 2009 (Browse shelf) | 019665 | Available | 033986 |
Includes bibliographical references (p. 615-624) and index.