Moriarty, Sandra E
Advertising principles & practices - 8th ed. - Upper Saddle River, N.J. Pearson Prentice Hall c2009. - xlvi, 640 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 615-624) and index.
9780132224154
Advertising.
Advertising principles & practices - 8th ed. - Upper Saddle River, N.J. Pearson Prentice Hall c2009. - xlvi, 640 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 615-624) and index.
9780132224154
Advertising.