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4561.
Market segmentation [electronic resource] : a fundamental concept of marketing / Malcolm McDonald.

by McDonald, Malcolm, 1938- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series (Targeting and segmentation in marketing) | Series (Principles of marketing) Availability: No items available :

4562.
Managerial responses to customer measurement [electronic resource] / Robert Shaw.

by Shaw, Robert, 1950- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4563.
Leading bank credit portfolio strategies [electronic resource] / Brian Dvorak.

by Dvorak, Brian [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2007Online access: Click here to access online | Series Availability: No items available :

4564.
Introduction to financial services marketing [electronic resource] / Tina Harrison.

by Harrison, Tina [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4565.
Internet banking [electronic resource] / Kathryn Waite.

by Waite, Kathryn [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4566.
Illicit small arms and light weapons [electronic resource] / Rachel Stohl.

by Stohl, Rachel J [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4567.
How to evaluate results from direct marketing campaigns involving targeting [electronic resource] / Tom Breur.

by Breur, Tom [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: How to evaluate results from a direct marketing test.Online access: Click here to access online | Series Availability: No items available :

4568.
How to design and evaluate a direct marketing test [electronic resource] / Nigel Hathway.

by Hathway, Nigel [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4569.
How to build a model to improve response [electronic resource] / Stuart Clarke.

by Clarke, Stuart [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4570.
How does it work? [electronic resource] : the evidence for radio's effectiveness / Mark Barber.

by Barber, Mark [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4571.
Hedge fund risk assessment [electronic resource] / David Martin.

by Martin, David [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2007Online access: Click here to access online | Series Availability: No items available :

4572.
Happiness, values & society [electronic resource] : gross national happiness in Bhutan : lessons for the UK? / Sheila Keegan.

by Keegan, Sheila [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: Happiness, values and society.Online access: Click here to access online | Series Availability: No items available :

4573.
Globalization and the growth of transnational crime [electronic resource] / David Nelken.

by Nelken, David [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4574.
Global and local perspectives in B2B branding [electronic resource] / Holger Ambroselli.

by Ambroselli, Holger [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: Global and local perspectives on B2B branding.Online access: Click here to access online | Series Availability: No items available :

4575.
Radio advertising [electronic resource] / Andrew Ingram.

by Ingram, Andrew [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: Introduction to the series.Online access: Click here to access online | Series Availability: No items available :

4576.
Getting inside consumers' heads [electronic resource] / Neil McPhee.

by McPhee, Neil [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4577.
Geodemographics [electronic resource] / Richard Webber.

by Webber, Richard, 1947- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4578.
Future of sports marketing [electronic resource] : trends, challenges, solutions / Gareth Moore.

by Moore, Gareth [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4579.
Financial services distribution [electronic resource] / James F. Devlin.

by Devlin, James F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

4580.
Extreme value theory and copulas [electronic resource] / by Paul Embrechts and Johanna Neslehova.

by Embrechts, Paul, 1953- [spk] | Neslehova, Johanna [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2007Online access: Click here to access online | Series Availability: No items available :

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