Introduction to financial services marketing [electronic resource] / Tina Harrison.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Financial services marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Financial services industry -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Role and contribution of the financial services sector -- Key trends and challenges -- Drivers of change -- Regulations -- Technological developments -- General competitive trends -- Strategic responses -- From customer acquisition to retention -- Demutualization -- From specialization to generalization -- Trend towards product bundling -- Arms length distribution -- Trend towards charging.
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Mode of access: World Wide Web.