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Business intelligence and analytics in small and medium enterprises / edited by Pedro Novo Melo and Carolina Machado.

Contributor(s): Melo, Pedro, 1981- [editor.] | Machado, Carolina, 1965- [editor.]Material type: Text

TextSeries: Publisher: Boca Raton, FL : CRC Press/Taylor & Francis Group, 2020Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9780429056482; 0429056486; 9780429509360; 0429509367; 9780429509988; 0429509987; 9780429508745; 0429508743Subject(s): Small business -- Data processing | Business intelligence | TECHNOLOGY / Engineering / General | TECHNOLOGY / Engineering / Industrial | TECHNOLOGY / ManufacturingDDC classification: 658.4/72 LOC classification: HD62.7Online resources: Taylor & Francis | OCLC metadata license agreement

Contents:

Process mining : Prerequisites and their applicability for SMEs / Alexander Zeisler, Christopher Bernhard and Julian M. Müller -- Using customer analytics to succeed : The case of Mexican SMEs / Laura Zapata-Cantú, Teresa Treviño and Flor Morton -- Data management software solutions for business sustainability : An Overview / Tutunea Mihaela-Filofteia.

Summary: "Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"-- Provided by publisher.

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"Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"-- Provided by publisher.

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