Business intelligence and analytics in small and medium enterprises /
edited by Pedro Novo Melo and Carolina Machado.
- 1 online resource.
- Manufacturing design and technology series .
Process mining : Prerequisites and their applicability for SMEs / Alexander Zeisler, Christopher Bernhard and Julian M. Müller -- Using customer analytics to succeed : The case of Mexican SMEs / Laura Zapata-Cantú, Teresa Treviño and Flor Morton -- Data management software solutions for business sustainability : An Overview / Tutunea Mihaela-Filofteia.
"Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"--
9780429056482 0429056486 9780429509360 0429509367 9780429509988 0429509987 9780429508745 0429508743
Small business--Data processing.
Business intelligence.
TECHNOLOGY / Engineering / General
TECHNOLOGY / Engineering / Industrial
TECHNOLOGY / Manufacturing
HD62.7
658.4/72
Process mining : Prerequisites and their applicability for SMEs / Alexander Zeisler, Christopher Bernhard and Julian M. Müller -- Using customer analytics to succeed : The case of Mexican SMEs / Laura Zapata-Cantú, Teresa Treviño and Flor Morton -- Data management software solutions for business sustainability : An Overview / Tutunea Mihaela-Filofteia.
"Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area"--
9780429056482 0429056486 9780429509360 0429509367 9780429509988 0429509987 9780429508745 0429508743
Small business--Data processing.
Business intelligence.
TECHNOLOGY / Engineering / General
TECHNOLOGY / Engineering / Industrial
TECHNOLOGY / Manufacturing
HD62.7
658.4/72