TUM Library catalog › Results of search for 'ccl=su:"Marketing" and su-to:Market segmentation and se:Principles of marketing : guidelines for effective practice'

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	1.	No cover image available Profit, the role of world class strategic marketing planning [electronic resource] / Malcolm McDonald. by McDonald, Malcolm [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	2.	No cover image available Market segmentation [electronic resource] : a fundamental concept of marketing / Malcolm McDonald. by McDonald, Malcolm, 1938- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online \| Series (Targeting and segmentation in marketing) \| Series (Principles of marketing) Availability: No items available : Log in to add tags Add to cart (remove)