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1.
Marketing Strategy A Decision-Focsed Approach

by Walker Orville C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Mcgraw-Hill 2006Availability: Items available for loan: TUM Main CampusCall number: HF 5415.M37 2006 (2).

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2.
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.M3586 2010 (3).

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