Neuroscience and newspapers [electronic resource] : leading edge evidence for the power of newspapers in combination with tv / Graham Page.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Myths about newspapers as advertising medium -- complimentarity of TV and Newspapers -- unique neuroscience research -- TV/newspaper combination outperforms either alone -- newspaper advertising builds brand emotion.
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Mode of access: World Wide Web.