Page, Graham,

Neuroscience and newspapers leading edge evidence for the power of newspapers in combination with tv / [electronic resource] : Neuroscience & newspapers Graham Page. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (18 min.) : color, sound). - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums, 2056-4570 . - Henry Stewart talks. Business & management collection. Magazine and newspaper advertising. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Myths about newspapers as advertising medium -- complimentarity of TV and Newspapers -- unique neuroscience research -- TV/newspaper combination outperforms either alone -- newspaper advertising builds brand emotion.

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Mode of access: World Wide Web.

2679 Henry Stewart Talks


Advertising--Psychological aspects.
Advertising, Newspaper.
Neuromarketing.
Television advertising.
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