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1.
Marketing Simplified

by Lovelock Christopher And Wirtz Jochen.

Edition: 5Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education 2004Availability: Items available for loan: TUM Main CampusCall number: HF 5415.I.S3 (1).

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2.
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Services marketing: people, technology, strategy

by Lovelock, Christopher.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey ; Pearson Prentice Hall ; 2007Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .L5883 2007 (1).

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3.
Services Marketing people.technology.strategy

by Lovelock,Christopher.

Edition: 7Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pearson 2011Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.S56 2011 (1).

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