Services marketing: people, technology, strategy
Material type: TextPublisher: New Jersey ; Pearson Prentice Hall ; 2007Edition: 6th edDescription: xx,648p. :illISBN: 131875523Subject(s): Marketing-Management; Professions-Marketing; Services Industries-MarketingLOC classification: HF 5415.13 .L5883 2007Item type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5415.13 .L5883 2007 (Browse shelf) | Available | 027418 |
Includes index