How readers engage with newspaper advertising [electronic resource] / Anne Foster.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Newspapers as a medium to deliver mass reach and consumer immersion -- Newspapers' role as 'social fuel' -- The implications for advertisers in optimizing communication via newspaper advertising -- Specific characteristics of the male and female audiences -- Examples of effective advertising.
Access restricted to subscribers.
Mode of access: World Wide Web.