Foster, Anne,
How readers engage with newspaper advertising [electronic resource] / Anne Foster. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (25 min.) : color, sound). - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums, 2056-4570 . - Henry Stewart talks. Business & management collection. Magazine and newspaper advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Newspapers as a medium to deliver mass reach and consumer immersion -- Newspapers' role as 'social fuel' -- The implications for advertisers in optimizing communication via newspaper advertising -- Specific characteristics of the male and female audiences -- Examples of effective advertising.
Access restricted to subscribers.
Mode of access: World Wide Web.
2432 Henry Stewart Talks
Advertising, Newspaper.
How readers engage with newspaper advertising [electronic resource] / Anne Foster. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (25 min.) : color, sound). - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums, 2056-4570 . - Henry Stewart talks. Business & management collection. Magazine and newspaper advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Newspapers as a medium to deliver mass reach and consumer immersion -- Newspapers' role as 'social fuel' -- The implications for advertisers in optimizing communication via newspaper advertising -- Specific characteristics of the male and female audiences -- Examples of effective advertising.
Access restricted to subscribers.
Mode of access: World Wide Web.
2432 Henry Stewart Talks
Advertising, Newspaper.