TUM Library catalog › Results of search for 'au:"Chernev, Alexander,"'

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	1.	Strategic marketing management : the framework by Chernev, Alexander [author.]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chicago Cerebellum Press 2019Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.C5153 2019 (1). Place hold Log in to add tags Add to cart (remove)
	2.	Marketing Management by Kotler, Philip (Northwestern University) \| Chernev, Alexander (Northwestern University) \| Keller, Kevin Lane (Dartmouth college). Edition: 16th Edition , Global EditionMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom Pearson Education Limited 2022Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.K64 2022 (1). Place hold Log in to add tags Add to cart (remove)