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1.
Essentials of Contemporary Advertising.

by Arens, William F.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill Irwin, 2009 Availability: Items available for loan: TUM Main CampusCall number: HF 5821.A74 2009 (2).

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2.
Contemporary Advertising.

by Arens, William F.

Edition: 12 th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw - Hill Irwin. Availability: Items available for loan: TUM Main CampusCall number: HF 5821 .A74 2009 (3).

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3.
Contemporary advertising & integrated marketing communications

by Arens, William F.

Edition: 14th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 2008Availability: Items available for loan: TUM Main CampusCall number: HF 5821 .B62 2008 (1).

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