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1.
Marketing Moves: A New Approach To Profits, Growth, And Renwals

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.K6313 (1). In transit (1).

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2.
Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]

by Kumar, Nirmalya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .K83 2004 (1).

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3.
Harvard business review on negotiation and conflict resolution.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, c2000Other title: Negotiation and conflict resolution.Availability: Items available for loan: TUM Main CampusCall number: HD 58.6 H383 2000 (1).

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4.
Net gain : expanding markets through virtual communities

by Hagel, John | Armstrong, Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .H34 1997 (1).

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