Principles and practice of marketing / David Jobber.
Material type:
TextPublisher: London ; New York : McGraw-Hill, [1995]Description: xxxiv, 942p. : ill. (some col.) ; 25 cmISBN: 9780077107086Subject(s): Marketing | Marketing -- Europe -- Case studiesLOC classification: HF5415 | .J5 2004
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
TUM Main Campus | HF 5415.J5 2004 (Browse shelf) | Available | 000578 |
Browsing TUM Main Campus shelves Close shelf browser
|
No cover image available |
|
|
|
|
|
||
| HF 5415.I58 International Marketing And Purchasing : A Survey Among Marketing And Purchasing Executives In European Countries | HF 5415.J3 Integrated Marketing Pelican Library Of Business And Management | HF 5415.J4 Introduction To Marketing, Advertising And Public Relations | HF 5415.J5 2004 Principles and practice of marketing / | HF 5415.J63 2009 Foundations of marketing | HF 5415.K36 2013 Marketing Management | HF 5415.K452 2004 Marketing; The Core |
Includes bibliographical references and index.