Creativity in magazines and working with publishers [electronic resource] / Tony Manwaring.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Magazine and newspaper advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Other title: Creativity in magazines & working with publishersSubject(s): Advertising, MagazineOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The environment -- M&S lingerie case study -- It's a scary place for brands -- Implicit magazine values: trust, relevance, signposts and publishers knowledge -- Case studies: British Army, Lucozade Sport, DfT driving and drugs.
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Mode of access: World Wide Web.