Manwaring, Tony,
Creativity in magazines and working with publishers [electronic resource] / Creativity in magazines & working with publishers Tony Manwaring. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (27 min.) : color, sound). - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums, 2056-4570 . - Henry Stewart talks. Business & management collection. Magazine and newspaper advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The environment -- M&S lingerie case study -- It's a scary place for brands -- Implicit magazine values: trust, relevance, signposts and publishers knowledge -- Case studies: British Army, Lucozade Sport, DfT driving and drugs.
Access restricted to subscribers.
Mode of access: World Wide Web.
2281 Henry Stewart Talks
Advertising, Magazine.
Creativity in magazines and working with publishers [electronic resource] / Creativity in magazines & working with publishers Tony Manwaring. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (27 min.) : color, sound). - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums, 2056-4570 . - Henry Stewart talks. Business & management collection. Magazine and newspaper advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The environment -- M&S lingerie case study -- It's a scary place for brands -- Implicit magazine values: trust, relevance, signposts and publishers knowledge -- Case studies: British Army, Lucozade Sport, DfT driving and drugs.
Access restricted to subscribers.
Mode of access: World Wide Web.
2281 Henry Stewart Talks
Advertising, Magazine.