Internationalization and SMEs [electronic resource] : a practitioner's perspective / Michael McDermott.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Subject(s): Globalization | International business enterprises -- Management | Small business -- ManagementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Internationalization: the twin academic perspectives -- The policy maker's perspective -- The consultant's perspective -- The challenges facing SMEs -- Why begin exporting? -- The 'push' and 'pull' factors -- Seeking to identify priority markets -- Exportitis -- Identifying new markets to compensate for declining sales in the traditional markets -- Addressing specific problems in markets of high strategic importance -- Born global -- Lack of focus.
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Mode of access: World Wide Web.