McDermott, Michael C.
Internationalization and SMEs a practitioner's perspective / [electronic resource] : Michael McDermott. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (46 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Internationalization: the twin academic perspectives -- The policy maker's perspective -- The consultant's perspective -- The challenges facing SMEs -- Why begin exporting? -- The 'push' and 'pull' factors -- Seeking to identify priority markets -- Exportitis -- Identifying new markets to compensate for declining sales in the traditional markets -- Addressing specific problems in markets of high strategic importance -- Born global -- Lack of focus.
Access restricted to subscribers.
Mode of access: World Wide Web.
2377 Henry Stewart Talks
Globalization.
International business enterprises--Management.
Small business--Management.
Internationalization and SMEs a practitioner's perspective / [electronic resource] : Michael McDermott. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (46 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Internationalization: the twin academic perspectives -- The policy maker's perspective -- The consultant's perspective -- The challenges facing SMEs -- Why begin exporting? -- The 'push' and 'pull' factors -- Seeking to identify priority markets -- Exportitis -- Identifying new markets to compensate for declining sales in the traditional markets -- Addressing specific problems in markets of high strategic importance -- Born global -- Lack of focus.
Access restricted to subscribers.
Mode of access: World Wide Web.
2377 Henry Stewart Talks
Globalization.
International business enterprises--Management.
Small business--Management.