Brands across the Mekong [electronic resource] : a dual case history / Tim Andrews.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (55 min.) : color, sound)Subject(s): Branding (Marketing) -- Mekong River Region | International business enterprises -- ManagementOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Environmental backdrop: the greater Mekong sub-region -- Lao market entry: Unilever and Castrol -- Product and pricing -- Promotion sensitivities: Lao versus Thailand -- Promotion strategies -- Distribution challenges.
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Mode of access: World Wide Web.