The global power of the purse [electronic resource] : how women are leading the way in the 21st century economy / Fara Warner.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The economic impact of women globally -- Perspectives on the women's economic power in countries such as India and China -- How to reach women through marketing and advertising focused on their economic power.
Access restricted to subscribers.
Mode of access: World Wide Web.