Avoiding the gender trap [electronic resource] / Andrea Learned.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to women: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Subject(s): Women consumers -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Great marketing need not be gender specific -- The future of marketing to women -- Today's consumer is human -- Gender and consumer behavior -- What we know about the new male consumer -- Generational differences -- What this means in terms of reaching both men and women -- Today's core consumer is guided by right brain traits -- How to move forward with a focus on common, gender-inclusive ground while very much still using women's buying ways as our guide -- Sustainable business practices -- The marketplace is undergoing a grand scale cultural shift.
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Mode of access: World Wide Web.