Learned, Andrea.
Avoiding the gender trap [electronic resource] / Andrea Learned. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing to women. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Great marketing need not be gender specific -- The future of marketing to women -- Today's consumer is human -- Gender and consumer behavior -- What we know about the new male consumer -- Generational differences -- What this means in terms of reaching both men and women -- Today's core consumer is guided by right brain traits -- How to move forward with a focus on common, gender-inclusive ground while very much still using women's buying ways as our guide -- Sustainable business practices -- The marketplace is undergoing a grand scale cultural shift.
Access restricted to subscribers.
Mode of access: World Wide Web.
2312 Henry Stewart Talks
Women consumers--Marketing.
Avoiding the gender trap [electronic resource] / Andrea Learned. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing to women. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Great marketing need not be gender specific -- The future of marketing to women -- Today's consumer is human -- Gender and consumer behavior -- What we know about the new male consumer -- Generational differences -- What this means in terms of reaching both men and women -- Today's core consumer is guided by right brain traits -- How to move forward with a focus on common, gender-inclusive ground while very much still using women's buying ways as our guide -- Sustainable business practices -- The marketplace is undergoing a grand scale cultural shift.
Access restricted to subscribers.
Mode of access: World Wide Web.
2312 Henry Stewart Talks
Women consumers--Marketing.