Marketing to baby boomer women [electronic resource] / Mary Brown.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to women: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Baby boom generation | Women consumers -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why you should care -- Busting the stereotypes -- Boomer woman consumer influence model -- Generational/ age cohort definition -- Filtering values through cohort differences -- The boomer age wave -- Understanding her lifestage -- Understanding affluence -- Understanding gender influences -- Understanding the mature mind -- Key boomer women trends and insights for marketers.
Access restricted to subscribers.
Mode of access: World Wide Web.