Brown, Mary,
Marketing to baby boomer women [electronic resource] / Mary Brown. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing to women. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why you should care -- Busting the stereotypes -- Boomer woman consumer influence model -- Generational/ age cohort definition -- Filtering values through cohort differences -- The boomer age wave -- Understanding her lifestage -- Understanding affluence -- Understanding gender influences -- Understanding the mature mind -- Key boomer women trends and insights for marketers.
Access restricted to subscribers.
Mode of access: World Wide Web.
2240 Henry Stewart Talks
Baby boom generation.
Women consumers--Marketing.
Marketing to baby boomer women [electronic resource] / Mary Brown. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing to women. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why you should care -- Busting the stereotypes -- Boomer woman consumer influence model -- Generational/ age cohort definition -- Filtering values through cohort differences -- The boomer age wave -- Understanding her lifestage -- Understanding affluence -- Understanding gender influences -- Understanding the mature mind -- Key boomer women trends and insights for marketers.
Access restricted to subscribers.
Mode of access: World Wide Web.
2240 Henry Stewart Talks
Baby boom generation.
Women consumers--Marketing.