Investigating the strategic influence of customer satisfaction on firm financial performance [electronic resource] / Jeffrey P. Dotson.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Formal definition of strategic and tactical marketing decisions -- Linking customer and employee satisfaction to firm performance -- Models of simultaneous supply and demand -- Approaches to optimal allocation of marketing resources.
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Mode of access: World Wide Web.