Dotson, Jeffrey P.
Investigating the strategic influence of customer satisfaction on firm financial performance [electronic resource] / Jeffrey P. Dotson. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Formal definition of strategic and tactical marketing decisions -- Linking customer and employee satisfaction to firm performance -- Models of simultaneous supply and demand -- Approaches to optimal allocation of marketing resources.
Access restricted to subscribers.
Mode of access: World Wide Web.
2505 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.
Investigating the strategic influence of customer satisfaction on firm financial performance [electronic resource] / Jeffrey P. Dotson. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Formal definition of strategic and tactical marketing decisions -- Linking customer and employee satisfaction to firm performance -- Models of simultaneous supply and demand -- Approaches to optimal allocation of marketing resources.
Access restricted to subscribers.
Mode of access: World Wide Web.
2505 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.