Joint choice decisions [electronic resource] / Neeraj Arora.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (52 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: A novel methodology to estimate joint preference -- No need to collect joint data, individual data is enough -- Merges experimental design, statistical modeling and utility aggregation theories to measure joint preference -- Identifies serious limitations of individual preference as a surrogate for joint preference -- An empirical application involving cell phone purchase by parent teen dyads -- Applies to B2B domains.
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Mode of access: World Wide Web.