Arora, Neeraj.
Joint choice decisions [electronic resource] / Neeraj Arora. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (52 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: A novel methodology to estimate joint preference -- No need to collect joint data, individual data is enough -- Merges experimental design, statistical modeling and utility aggregation theories to measure joint preference -- Identifies serious limitations of individual preference as a surrogate for joint preference -- An empirical application involving cell phone purchase by parent teen dyads -- Applies to B2B domains.
Access restricted to subscribers.
Mode of access: World Wide Web.
2313 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.
Joint choice decisions [electronic resource] / Neeraj Arora. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (52 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: A novel methodology to estimate joint preference -- No need to collect joint data, individual data is enough -- Merges experimental design, statistical modeling and utility aggregation theories to measure joint preference -- Identifies serious limitations of individual preference as a surrogate for joint preference -- An empirical application involving cell phone purchase by parent teen dyads -- Applies to B2B domains.
Access restricted to subscribers.
Mode of access: World Wide Web.
2313 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.