SMS: customer leading or customer led? [electronic resource] / Amanda Crank.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Contact center management: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s): Call center agents | Call centers -- ManagementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Customer service -- Customer communications increasing with mobility -- What is SMS and what is it capable of? -- SMS and its role in the customer contact strategy -- SMS integration -- Cost -- Where it fits -- Benefits -- Considerations -- In context.
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Mode of access: World Wide Web.