Crank, Amanda,

SMS: customer leading or customer led? [electronic resource] / Amanda Crank. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (31 min.) : color, sound). - Contact center management : how to succeed in today's dynamic environment, 2056-4570 . - Henry Stewart talks. Business & management collection. Contact center management. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Customer service -- Customer communications increasing with mobility -- What is SMS and what is it capable of? -- SMS and its role in the customer contact strategy -- SMS integration -- Cost -- Where it fits -- Benefits -- Considerations -- In context.

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Mode of access: World Wide Web.

2511 Henry Stewart Talks


Call center agents.
Call centers--Management.
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