How readers engage with newspaper advertising [electronic resource] / Anne Foster.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Magazine and newspaper advertising: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (25 min.) : color, sound)Subject(s): Advertising, NewspaperOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Newspapers as a medium to deliver mass reach and consumer immersion -- Newspapers' role as 'social fuel' -- The implications for advertisers in optimizing communication via newspaper advertising -- Specific characteristics of the male and female audiences -- Examples of effective advertising.
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Mode of access: World Wide Web.