Making search work for the mobile ecosystem [electronic resource] : implications for marketers, advertisers, and brand managers / Phyllis Reuther.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (37 min.) : color, sound)Subject(s): Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | Telemarketing | Text messages (Telephone systems)Online resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Has the time arrived for mobile search? -- Verticalization of search -- Mobile search value chain -- Stakeholder expectations -- The mobile search process -- Mobile search market -- Mobile search and federation -- Federated search management.
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Mode of access: World Wide Web.