Reuther, Phyllis,
Making search work for the mobile ecosystem implications for marketers, advertisers, and brand managers / [electronic resource] : Phyllis Reuther. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 . - Henry Stewart talks. Business & management collection. Mobile marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Has the time arrived for mobile search? -- Verticalization of search -- Mobile search value chain -- Stakeholder expectations -- The mobile search process -- Mobile search market -- Mobile search and federation -- Federated search management.
Access restricted to subscribers.
Mode of access: World Wide Web.
2300 Henry Stewart Talks
Cellular telephone advertising.
Cellular telephones.
Internet advertising.
Internet marketing.
Telemarketing.
Text messages (Telephone systems)
Making search work for the mobile ecosystem implications for marketers, advertisers, and brand managers / [electronic resource] : Phyllis Reuther. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 . - Henry Stewart talks. Business & management collection. Mobile marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Has the time arrived for mobile search? -- Verticalization of search -- Mobile search value chain -- Stakeholder expectations -- The mobile search process -- Mobile search market -- Mobile search and federation -- Federated search management.
Access restricted to subscribers.
Mode of access: World Wide Web.
2300 Henry Stewart Talks
Cellular telephone advertising.
Cellular telephones.
Internet advertising.
Internet marketing.
Telemarketing.
Text messages (Telephone systems)