Mobile marketing best practices [electronic resource] / Laura Marriot.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Mobile marketing association -- Cross media integration -- The mobile call to action -- Voice -- Test messaging -- Mobile video and television -- Mobile advertising -- Mobile web -- What's next?
Access restricted to subscribers.
Mode of access: World Wide Web.