How to plan TV campaigns [electronic resource] / Steve Williams.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. TV advertising in the UK: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Subject(s): Television advertising -- Great BritainOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Introduction and market context -- Exploring the 5 types of TV plans -- Burst -- Pulse -- Drip and continuity -- Specific environment -- Direct response -- Implications for planning in the third age.
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Mode of access: World Wide Web.