Williams, Steve,
How to plan TV campaigns [electronic resource] / Steve Williams. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (43 min.) : color, sound). - TV advertising in the UK : the art of engaging viewers and creating successful advertising, 2056-4570 . - Henry Stewart talks. Business & management collection. TV advertising in the UK. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introduction and market context -- Exploring the 5 types of TV plans -- Burst -- Pulse -- Drip and continuity -- Specific environment -- Direct response -- Implications for planning in the third age.
Access restricted to subscribers.
Mode of access: World Wide Web.
1975 Henry Stewart Talks
Television advertising--Great Britain.
How to plan TV campaigns [electronic resource] / Steve Williams. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (43 min.) : color, sound). - TV advertising in the UK : the art of engaging viewers and creating successful advertising, 2056-4570 . - Henry Stewart talks. Business & management collection. TV advertising in the UK. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introduction and market context -- Exploring the 5 types of TV plans -- Burst -- Pulse -- Drip and continuity -- Specific environment -- Direct response -- Implications for planning in the third age.
Access restricted to subscribers.
Mode of access: World Wide Web.
1975 Henry Stewart Talks
Television advertising--Great Britain.