Binet, Les.
Is TV a dying medium? [electronic resource] / Is television a dying medium? Les Binet. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (23 min.) : color, sound). - TV advertising in the UK : the art of engaging viewers and creating successful advertising, 2056-4570 . - Henry Stewart talks. Business & management collection. TV advertising in the UK. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: 3 myths about TV advertising -- The effectiveness of TV: findings from the IPA dataBANK -- Why TV works so well -- The importance of broadcast media -- The importance of fame -- The importance of emotion.
Access restricted to subscribers.
Mode of access: World Wide Web.
2052 Henry Stewart Talks
Television advertising--Great Britain.
Is TV a dying medium? [electronic resource] / Is television a dying medium? Les Binet. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (23 min.) : color, sound). - TV advertising in the UK : the art of engaging viewers and creating successful advertising, 2056-4570 . - Henry Stewart talks. Business & management collection. TV advertising in the UK. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: 3 myths about TV advertising -- The effectiveness of TV: findings from the IPA dataBANK -- Why TV works so well -- The importance of broadcast media -- The importance of fame -- The importance of emotion.
Access restricted to subscribers.
Mode of access: World Wide Web.
2052 Henry Stewart Talks
Television advertising--Great Britain.